Fitz Herrera (b. 1978) is an abstract artist known for his distinctive, highly energetic impasto paintings that are almost three-dimensional. His will to create art is mostly influenced by pleasant feelings and happy thoughts. This is evident in his body of work—a spontaneous overflow of positive energy, richly textured layers of remarkably pigmented paint on canvases. Fitz completed his BFA in Advertising at the University of the East and was a Metrobank Art and Design Excellence (MADE) Competition winner in 2004. When he is not painting, he likes to spend time creating music with a complete drum setup in his studio.